A Logan Circle art event this past weekend showed businesses in the area a new economic path forward.
Art All Night took place this past Saturday, and it provided local artists an opportunity to showcase their work in venues around the neighborhood. Several residents and small business observers said the event showed that art can be a viable framework for revitalizing the area鈥檚 small business community.
The event was part of a that took place over the whole weekend, but it marked the first time it was held in Logan Circle.
Painter has been selling his paintings on the corner of 14th and S streets, NW, for six years. He was looking forward to the event because he said it provided a platform for him to show his work to people who otherwise might not see it.听
He said the support of the Logan Circle community has been the recipe for his success so far and the event was another milestone in his career, one that wasn鈥檛 always so easy.
鈥淚 lost my business, and I was like, 鈥榃hat am I going to do next?鈥 And the first piece I painted, I sold. I was like, ‘Hey, you might have something,鈥欌 said Ryan. 鈥淲ith the continuous support of the community and my consistency, here we are. So now I’m kind of a pillar in the neighborhood.鈥
Ryan had owned and operated Planet Chocolate City and its two locations from 1997 to 2008. He sold his own clothing label there, which included jeans, sweatsuits, socks, hats, and hand-painted dress shirts.
Others in the art community were just as excited about the event.
Victoria Reis is the co-founder, executive director, and artistic director of Transformer D.C., a nonprofit arts venue that鈥檚 been in Logan Circle for over 20 years. She鈥檚 also a resident of the area.
She noted the pandemic鈥檚 lasting effects on Logan Circle and described Art All Night as a perfect embodiment of how art can grow community through engagement.
鈥淭he neighborhood has changed so much,鈥 said Reis. 鈥淥lder businesses have left, and newer ones have popped up.鈥听
She said Art All Night鈥檚 arrival in Logan Circle was important because it increases the likelihood that people will engage with Transformer and other art venues beyond just one night.
The event has very real economic benefits for the artists and art spaces in the area, according to the Logan small business community. They said that having a day on the calendar for residents to go out, engage with artists and venues, and buy work means money in the pockets of the artists and places that sell.
Main Street America鈥檚 Dionne Baux has witnessed the event and its positives firsthand. She attended the Congress Heights event in a prior year.
鈥淚t really provides an opportunity for micro-entrepreneurs as well as brick-and-mortar businesses, said Baux.听
She said that it gives them both a platform to showcase what they’re selling.
Baux is vice president of field services for Main Street America, which represents neighborhood commercial districts across the country.
According to Baux, Main Street America created a four-step way to 鈥渞evive and rejuvenate commercial鈥 spaces that the Department of Small and Local Business Development implements in Washington, D.C.
The benefits of art in the Logan Circle community extend beyond just the artists and businesses taking part in the event, though. Art brings people together and allows others in the area to sell their services too, says Carl E. Brown, executive director of the D.C. Small Business Development Center at Howard University.
鈥淪mall businesses, restaurants, coffee shops, even the bars and restaurants, some people go and see and say, 鈥楬ey let鈥檚 get a bite to eat, slice of pizza, and beer [afterwards],鈥欌 said Brown. 鈥淚t allows a lot of people to get out and see that normally would probably be home Netflix and chilling.鈥
Painter Ryan was excited about Art All Night but knew that one event wasn鈥檛 the answer to everything. It鈥檚 about the long haul, he said.
鈥淎 lot of times, like, with art, I tell artists, it鈥檚 like yes, the sale was great, but the sale might not come for two weeks from now. Like, earlier in the day I sold a piece from a guy I met a month ago down at the Ronald Reagan building where I did an exhibit,鈥 said Ryan.
鈥淪o, I think that sometimes as artists, you want to like sell right now, but for me personally, it’s like growing the brand because my brand is more important than one sale.鈥
Add comment